DEMAR is the next alt-pop singer-songwriter who needs to be on your radar. Her empowering breakup record, Rebels, is about walking away from a toxic relationship with power and grace. The EP followers her viral cover of Kendrick Lamar’s “Swimming Pools (Drank)” and continues her haunting vocals–think Adele meets Ellie Goulding–and entrancing beats. DEMAR is alive and on the rise, and she’s sure to be the next big thing.
Hi DEMAR, you released your first EP, Rebels–which is such a banger–last October. What was your inspiration for writing this collection of songs?
Thank you! I’m so glad you like the music. The collection of songs came about during a relationship I went through that was pretty intense with a lot of highs and a lot of lows. As you listen through the EP, you hear the progression of the relationship from start to finish and all the gut-wrenching parts in between.
Having been in the New York and the London music scenes, how do the two compare?
I have to say the vibe felt pretty similar to me in both cities. London and New York both have such an incredible atmosphere the people in both cities have great appreciation for music and art. Whenever I play in New York and when I played in London, the people always seem to be pretty engaged. I think the main difference for me was people enjoying my American “accent” more in London. In the states there’s nothing special about the way I talk.
You once won a songwriting content for KISS FM radio and got to meet Ellie Goulding. What was it like to meet her and to perform for her audience?
That is still one of the biggest highlights I’ve had. Playing for her audience and for an artist I respect so much and am a fan of was pretty incredible. It was also so early on in my career it was one of the first tastes I had in playing music for people and seeing the reaction. When Ellie told me my voice reminded her of a folk singer she loved growing up, I almost fell to the ground!
If you had to choose one song off your EP that describes you the best, which one would you choose?
I think I would choose “Fire” because it’s a little bit cheeky. Even though it has a darker/moody sound, it’s still fun and playful.
The music video for “Wild Ride” has some really sick choreography and a scene that really fits the tone of the song. How does this video really bring your song to life?
Thank you! I’m definitely prouder of this video than anything else I’ve done previously. I think it shows a lot of growth but it’s also so visually stunning. That’s in large part to the incredible choreography and dancing of Maleek Washington and Susie Carroll. The video brings the song to life because it is literally the mood, meaning, and heart of the song in dance. Every movement, even the smallest things, added to the depth of the story being told in the song. I couldn’t be happier with how the video turned out and hope I get to work with them again in the future.
Where do you see yourself a year from now?
A year from now I plan to be releasing new music and videos. I also hope I’m touring more and getting to play music for more people. My favorite part of this entire journey is getting to play live and seeing how people connect to the music. I hope I’m continuing to grow and still expect to be working my ass off haha.
You’ve got an EP, a hit cover, and two music videos. What’s next for you?
I have a couple remixes coming out on May 25th that I’m really really excited about! Looking to release another visual soon as well. I’m also opening for Jake Miller on a couple more shows in Chicago and Connecticut and am playing at Pianos in NYC on May 14th!